I joined LAN in 2024 with the charge of updating and modernizing the company’s communications, proposals and identity. LAN has been operating for over 90 years, and needed a brand refresh to reflect the company’s growth and commitment to building a more sustainable future.



I immediately got started, and in the span of around nine months have created a new logo, brand color palette and brand guidelines, along with the company website, internal communications, and all corporate collateral to coincide with the move to a new corporate headquaters.